Grouped Member Home Case Study

The Business Problem

The member home page was a long table of buttons, each beside a sentence explaining it. Updating a profile, confirming attendance, passing a referral and recommending another member all looked the same, and the things members did most were mixed in with the things they rarely needed. On a phone it meant a lot of scrolling to find the right button. Head office had a similar problem when editing pages: a large Edit this page panel sat on top of the content, so editors never saw a page quite as visitors did.

The Solution

wildesoft.net replaced the table with six cards, each grouping the tasks that belong together:

• Your profile: personal and business details, company page, photo and logo, social links and login
• Meetings: confirming attendance, inviting and re-inviting visitors, and meeting receipts
• Your club: the club's members, arranging one-to-ones and emailing members
• Referrals and wants: giving and updating referrals, and what members are looking for
• Recommendations: giving, requesting and managing recommendations
• Grow your club: inviting contacts and, where the club takes payments, paying or renewing, with the renewal date beside it

Each link has a short plain line under it saying what it does, and the cards sit two across on a computer and stack on a phone. For editors, the big panel became a small Edit button with a dropdown, on each page and each block of content.

The Result

Members find what they came for at a glance, and new members can see everything the website does for them in one screen. Editors see each page as visitors do, with editing a click away.

See all case studies for Website