Personal Mobile Sign-Up Case Study

The Business Problem

The emergency texts could only reach staff whose numbers were known. People with a company mobile were already covered from the staff directory, but many staff had no company phone at all. Their personal numbers were not held anywhere the service could use, and collecting them by email or spreadsheet would be slow, insecure and quickly out of date. Otsuka also needed to explain clearly why it wanted the number and how it would be used.

The Solution

wildesoft.net built a simple, secure staff website. Staff sign in with their existing Microsoft work account, so there is no new password to remember and only Otsuka staff can get in.

The page greets them by name and explains, in Otsuka's own words, that the number is only for urgent updates, such as during a cyber attack, and links to the staff privacy notice. If their company mobile is already in the text messaging service, the page tells them so.

Staff then type in their personal UK mobile. The site checks it is a valid number and stops them from adding their work number a second time. The number goes straight into the right group in the text messaging service, and a thank-you page confirms it.

Staff can see the personal numbers they have already added and remove any of them, after a confirmation step, when they change phones.

The Result

Staff without a company phone can now join the emergency text list in a minute, by themselves, and keep their number up to date. Otsuka collects only what it needs, with consent and a clear explanation, and its emergency messages can reach everyone, not just those with a work mobile.

See all case studies for Otsuka Staff SMS