Email Delivery Tracking Case Study

The Business Problem

The organisation needed to know which emails were actually arriving. Bulk mailings were tracked, but single emails sent to one member were not, so a missed message could go unnoticed. Area coordinators saw a count of bounced emails on their task screens, but it did not tell them whether the member had since updated their address, so they chased people who had already fixed the problem. And attachment links in emails were not being filled in properly, while link tracking rewrote them in a way that could stop downloads working.

The Solution

wildesoft.net extended the tracking to single emails, so opens and delivery events for one-off messages are recorded alongside bulk mailings. The task screens now show each bounced address together with the member's current address when it has changed, so coordinators can see at a glance which problems are already solved.

Attachment links are now filled in correctly in every email, and tracking is switched off for those links, so members can always download the documents they are sent.

The Result

BoB Connections has a clearer picture of whether its emails are reaching members. Area coordinators spend their time on the addresses that genuinely need attention, and members receive working attachment links every time.

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