BoB Connections Case Study

The Business Problem

A networking organisation lives or dies by people finding a club near them, so every club, meeting and member business needs a page that search engines understand. Behind the scenes, head office needed to see renewals coming, members who belong to more than one club needed a single login, meeting reminders had to go out without anyone remembering to send them, and the organisation needed to know which emails were actually reaching members.

The Solution

wildesoft.net builds and develops the BoB Connections platform, delivering improvements every month. A thorough search engine programme gave every page one clean address, built a sitemap of the pages that matter and added structured information about every club, alongside a blog that head office runs itself.

Head office and regional directors have forecast reports of upcoming renewals and new members, and regional directors can merge duplicate member logins. Reminders go out automatically for every future meeting, with each run logged, and single emails are tracked through SendGrid just like bulk mailings, with bounced addresses flagged for coordinators.

The Result

BoB Connections has a website that search engines understand and members can use on any device. Leaders get the information they need without asking for it, and clubs can rely on reminders and emails reaching their members.

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