Cookie-Free Visitor Figures Case Study

The Business Problem

The website loaded Google's tracking and Google's "I'm not a robot" checks on its forms. That meant third-party scripts and cookies on every visit, visitors sometimes asked to pick out traffic lights before they could enquire, and visitor figures that sat in a separate Google account few people at BoB Connections ever opened. Club leaders had no simple way to see how many people were visiting their own club pages, and the enquiry forms gave visitors no way to say whether they wanted news from BoB Connections.

The Solution

wildesoft.net took Google's tracking off the site and replaced it with Cloudflare's cookie-free analytics, which counts visits without following people around the web. On every public form (enquiries, visit bookings, Zoom visit bookings, contact, recommendations, emailing a member, login and membership applications), Google's checks were replaced by Cloudflare Turnstile, a privacy-friendly check that most people never notice.

The visitor figures were then brought into the website itself. A new Website visitors page under Reports shows visits and page views over a chosen period, with the top countries and how the figures compare with the period before. Head office sees the whole public site, leaving out member and admin pages, while regional directors and area coordinators see the pages of the clubs they look after. The figures are kept for 15 minutes, so the page opens at once. The enquiry, visit and contact forms also gained an optional tick box for news and updates.

The Result

BoB Connections' website is lighter, more private and easier to use, with no puzzles in the way of an enquiry. Leaders see their own visitor figures in the system they already use, and the organisation knows which enquirers asked to hear more.

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