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- Supplier Email Campaigns Case Study
Supplier Email Campaigns Case Study
Most LM3 projects depend on suppliers replying with their own local spend, and suppliers are busy. Getting a good response rate means asking clearly, following up at the right time and knowing who has actually received the request.
The Business Problem
Organisations were chasing suppliers by hand from their own inboxes, with no record in LM3 of who had been asked, when, or whether the email had arrived. Bounced emails went unnoticed, and suppliers who had not replied were easy to forget.
The Solution
wildesoft.net built supplier emailing into the LM3 Hub, backed by two new services. Organisations prepare an email from a template, preview it and send it to all their suppliers or to one at a time, with each supplier's personal login link included. A bulk email service sends the messages through a queue on Amazon Web Services and SendGrid, so large mailings never slow down the Hub.
A second service collects SendGrid's delivery events, opens and bounces, and stores them against each supplier. The email dashboard shows the status of every supplier, counts down the 30 days between reminders, and suggests when it is time to follow up. Suppliers can be edited straight from the email screen when an address bounces.
The Result
Organisations can run a whole supplier campaign from LM3 and see exactly where every request stands. Fewer emails are lost, follow-ups happen on time, and more suppliers reply, which makes every LM3 result more accurate.
Get in touch if you need to know your emails are arriving and being read.
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