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  4. Portal Usage Insights Case Study
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Portal Usage Insights Case Study

iTS's reseller portal is used by internal staff and by external resellers across many countries. To decide what to improve next, iTS needed to know how resellers actually use it.

The Business Problem

The portal couldn't tell internal and external users apart in its records. It held no history of reseller logins and gave resellers no easy way to suggest improvements. iTS had no reliable way to see which partners were active, which were not, or what they wanted from the portal.

The Solution

wildesoft.net added three things:

  • Login tracking: every external user's login is recorded, separately from internal staff, so the figures reflect real reseller activity.
  • External stats report: a report summarises reseller logins and activity for iTS's management.
  • Feature Request button: resellers can send ideas straight from the portal, without needing to email someone at iTS.

The code was also tidied so that one consistent check decides whether a user is external. That check is now used throughout, including the basket and pricing screens.

The Result

iTS can see which partners rely on the portal and which might need a nudge or some training. Requests come in from the people who use the portal every day, so development effort goes where resellers will notice it.

See all case studies for Reseller Portal

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