Order Processing Case Studies

Midland Super Cream serves a long list of shops, cafés and caterers and stocks dozens of similar products, from many flavours of slush to tubs of ice cream. Staff taking orders over the phone need to find the right customer and product fast.

Midland Super Cream is a wholesale supplier of ice cream and slush products in the West Midlands, delivering by van to shops, cafés and caterers. Every day the office takes orders by phone and email, and each one has to become a printed invoice or delivery note on the right van's clipboard.

Midland Super Cream sells hundreds of ice cream, slush and sundry lines to shops and caterers. Different customers pay different prices, so every account is linked to a price list, and the price list sits at the heart of the ordering system.

Midland Super Cream delivers ice cream and slush products by van to shops and caterers. Sometimes goods come back or an invoice needs correcting, and the business needs a clean way to credit the customer.

Midland Super Cream keeps its books in Sage, and the figures come from the ordering system. Each day's invoices have to be totalled and checked before they are entered, and the business needs to see what is selling and to whom.

Midland Super Cream runs a small fleet of delivery vans, plus a collection option for customers who call in. Each morning the warehouse needs to know exactly what goes on each van, and the office needs to be able to move drops between vans when plans change.

Midland Super Cream's drivers deliver with printed paperwork, and the office prints invoices and delivery notes on dot matrix printers as well as ordinary laser printers. The paperwork has to be clear, consistent and easy to find again.

Midland Super Cream's customers range from single corner shops to businesses with several outlets. Each one needs the right price list, invoice address, payment terms and delivery details, and the people to contact.